If someone came up to you and asked "Who are you?" What would be your response?
Most people in this world are walking around defining themselves as individual, a separate self. You will hear people use their jobs, roles, positions to define themselves such as  I am a parent, I am a lawyer, I am Bob. However the ego is much more than that. Some see the ego as two things: the self that is the ego, also called the learned, superficial self of mind and body, "false self", an egoic creation, and the Self which is sometimes called the "True Self", the "Observing Self", or the "Witness. I have learned through my training at FIH that both egos states are important to acknowledge and should be balanced and nutured.
The Ego "false self" clings to a sense of identity and is terrified of not having its sense of individuality, this identity holds so much to its sense of self that it will do anything to keep it. Many people trying to reach enlightenment try to get rid of or destroy their ego, never truly understanding it, and when one tries to get rid  of their ego they can create huge conflict within themselves. I believe the Ego "false self" has a huge importance and can be transformed to be a great adjunct to the "true Self".
There are some who are weak and dominated by their ego, the wise who dominate their ego, and the intelligent who are in a constant struggle against their ego. At FIH we are taught to truly understand where the ego is coming from and to pace it into the healthiest version of its self. Hypnotherapy works to bring about a balance. Using different techniques we can transform ones negative ego into a wonderful/positive character that allows spirit to flow through, intergrading the perfect balance of self  (the observer)and character (false ego) bringing  harmony and divine flow to one's life.

“Part of me suspects that I'm a loser, and the other part of me thinks I'm God Almighty.”
-John Lennon
“No matter what we talk about, we are talking about ourselves” 
- Hugh Prather
“How to get rid of ego as dictator and turn it into messenger and servant and scout, to be in your service, is the trick.” 
- Joseph Campbel